Amazon Incorporation analisys Research Paper Example | Topics and Well Written Essays - 2250 words

Amazon Incorporation analisys - Research Paper Example art from this, Amazon.com also presents millions of ethnic and unique as well as refurbished items of varied categories such as books, movies, music & games, electronics and computers; home & garden; toys; kids and baby; grocery; apparel; shoes and jewelry; health and beauty; sports and outdoor; and tools, auto and industrial and many others. This is one of the prime causes that lead to the development of Amazon.com and also improved its portfolio within the minds of the customers. Side by side, technological innovation also enhanced the growth of Amazon.com in the world among others. Other than this, due to wide range of products, international retail websites, worldwide network of fulfillment along with customer service centers enhanced its growth to a significant extent. This helped Amazon.com to become a Fortune 100 company. Due to which, the economic performance of the organization improved to a certain extent as compared as shown in the below graph: Economic performance of Amaz on.com Thus, due to its vision to expand in numerous countries with the help of internet enhanced the goal of becoming the number one organization in the entire world. 2. SWOT analysis Strength: Amazon is one of the most reputed and profitable organization. In 2005, it enhanced a significant growth due to its wide range of products at a competitive price. Although due to implementation of huge initial set up costs, Amazon suffered high level of loss. However, in order to increase its profit margin, it presented wide range of products at a competitive cost. This acted as a boon for the organization to increase its portfolio and popularity in the online sector. The high level of promotion also helped the customers of Amazon.com to increase its awareness about the products. Customer... Amazon is one of the most reputed and profitable organization. In 2005, it enhanced a significant growth due to its wide range of products at a competitive price. Although due to the implementation of huge initial set up costs, Amazon suffered the high level of loss. However, in order to increase its profit margin, it presented wide range of products at a competitive cost. This acted as a boon for the organization to increase its portfolio and popularity in the online sector. The high level of promotion also helped the customers of Amazon.com to increase its awareness about the products. Customer Relationship Management (CRM) is also another renowned business strategy that improved its net sales and profit margin. Information Technology (IT) also supported Amazon.com to improve its economic performance and growth. Along with this, it also helped the customers to access the site from varied locations in order to attain the products. Amazon is also a global brand and also the original dotcoms due to the presence of the huge range of customer in the entire world. It became the first online retailer due to the presence of e-commerce techniques. This enhanced the performance and ROI of the organization in the world that proved extremely significant for it