Embryonic Stem Cell Research Essay Example for Free

Embryonic Stem Cell Research Essay Dear Mr. Doerflinger[1], In response to your article on Embryonic Stem Cell Research, I would like to point out that man’s war against disease, has recently advanced dramatically through the introduction of such techniques as pre-implantation genetic diagnosis (PGD), and has been instrumental in both saving lives and preventing disease. This approach, which has already been used to fight such disorders as Huntington’s disease, cystic fibrosis, and more recently, cancer, opens the way for undreamt of possibilities concerning both the future diagnoses of different diseases, and their subsequent treatments (Genetic Engineering, 2007). Throughout the world, thousands of children are born with life-threatening diseases and conditions, which man, through genetic science, is now potentially capable of either treating, or maybe even entirely eliminating. By allowing genetic scientists the necessary freedom to continue with research, and to use the recent advancements that science has acheived in embryo screening, future generations will be able to live longer and healthier lives (Bionet, 2007). Within your statement you claim that â€Å"More than two decades of research using mouse embryonic stem cells have produced no treatments . that are safe or effective enough for anyone to propose in humans. These cells have not helped a single human being† (Richard M. Doerflinger, 2007). However, in recent years genetic science has already saved, and changed, the lives of many, giving hope to families facing desperate situations. Adam Nash’s birth, in August 2000, is just one example, which so clearly demonstrates the beginning of a whole new adventure that is just beginning to open before man. Adam’s embryo was chosen after having been screened for Fanconi anemia (FA), which is a rare, and often fatal, congenital blood disorder, due to the fact that Adam’s parents’ were both carriers of the disease. They already had one child, Molly, who had been born with the rare blood disorder, and the Nash’s wanted a sibling for their little girl but one who was not inflicted with the same disorder. However, doctors, through the use of PGD, were able to find an embryo with tissue that matched Molly’s, which led to their daughter being cured. For the first time in medical history doctors â€Å"blended the sciences of in vitro fertilisation, stem cells, and genetic screening† (5280.com, 2005). One-day-old embryos were tested for FA’s genetic code, and healthy ones were further screened for a tissue match. The embryo was then transplanted into Lisa Nash’s womb and immediately after Adam’s birth blood was removed from the umbilical cord. This was then used for the critical, life-saving transplant. Today both Molly and Adam Nash are healthy, normal children that can, along with their parents, look ahead with confidence (ScienCentralNews, 2004). Clearly research is needed to determine whether the use of embryos is murder, and restrictions enforced to ensure that asthetic choices, such as gender and appearence, are not permitted. But medical sicence isn’t interested in obtaining perfect babies, its objective is curing and preventing disease. Therefore, scientific research in this field to should be continued to advance the human race, especially if he is to make any headway in understanding the nature of disease, its origins and its cure. And, although there is a need to address both the ethical and social questions that have been raised by those who fear the posibility of ‘designer babies’, medical science must be allowed to progress, if we are ever to successfully combat diseases and conditions that both wreck lives, and kill human beings (Caroline Mackie Ogilvie, 2007). The likely possibilities are immense; but genes offering protection against fatal and crippling diseases are not the only benefits of this incredible medical advancement. There are also genes that enhance intelligence, the five senses, beauty, and almost every other aspect of man, which opens up other avenues of exploration. Many animals, for example, possess skills and senses that humans don’t have such as better hearing, or leg regeneration. In the future it may be possible, through gene identification, to incorporate these functions into humans (GMO, 2007), and use them to heal conditions such as deafness, or in limb replacement. It is clear that ethical and social questions concerning the future use of genetic engineering within modern society will need to be addressed. While appropriate democratic laws and structures will hopefully reflect a considered and balance view of the importance of genetic medicine for future generations, such measures should not be allowed to interfere with future scientific research. References 5280.com, Online Article, The Miracle of Molly, 2005. Information retrieved 03/27/2007. http://www.5280.com/issues/2005/0508/feature.php?pageID=21 Bionet: Explore life science and debate the issues, Online Article, Design-a-Baby? 2007.   Page Downloaded 03/12/2007. http://www.bionetonline.org/English/Content/db_cont1.htm Caroline Mackie Ogilvie, et al., Online Article, Preimplantation Genetic Diagnosis—An Overview, 2007. Page downloaded 03/19/2007. www.jhc.org/cgi/content/full/53/3/255 Genetic Engineering, Joà £o Pedro de Magalhà £es, Online Article, Defining Our Children’s Traits, 2007. www.jp.senescence.info/thoughts/genetics.html 19k GMO: Genetic Engineering, Online Article, Designer Baby Ethics, 2007. Page downloaded 03/19/2007. www.netlink.de/gen/Zeitung/2000/000305a.html 9 Richard M. Doerflinger, The Ethics Religious Liberty Comission, Online Article,   Testimony of Richard M. Doerflinger on Embryonic Stem Cell Research, 2004.   Page downloaded 03/19/2007. http://erlc.com/article/testimony-of-richard-m-doerflinger-on-embryonic-stem-cell-research    ScienCentralNews, Online Article, Stem Cell Siblings, 2004. Page downloaded 03/19/2007. http://www.sciencentral.com/articles/view.php3?article_id=218392351cat=3_2 [1] Audience: Richard M. Doerflinger is Deputy Director of the Secretariat for Pro-Life Activities, United States Conference of Catholic Bishops, where he has worked for 25 years. Among his duties is the preparation of policy statements and congressional testimony on abortion, euthanasia, embryo research, human cloning, and other medical-moral issues for the bishops’ conference.

Planning and development of BMW in Malaysia

Planning and development of BMW in Malaysia BMW Group is one of the worlds largest premium carmakers and BMW is also the parent of the company of BMW MINI and Rolls-Royce car brands, and, formerly, Rover. BMW headquarters in Munich, Germany. The company slogans in English are The Ultimate Driving Machine and Sheer Driving Pleasure. BMW was founded by Karl Friedrich Rapp in October 1913. Automobiles, motorcycles and financial services are three segments that operate by BMW and they manufactured the first passenger car running by hydrogen. BMW manufacturing is plant in Germany, Austria, UK, USA, Mexico, South Africa, Egypt, Brazil, Malaysia, Indonesia, Philippines and also Vietnam. BMWs main competitors include Acura, Alfa Romeo, Audi, Cadillac, Infiniti, Jaguar, Lexus, Mercedes-Benz and Volvo all of this are consider luxury brands of the car products. Nowadays, BMW is support by 11different types of series.( Knozolvilag, no date) According to the research, shown that there are 2 new divisions for BMW been introduce in October 1, 2007. Which are corporate and brand development will be lead by the director of corporate planning this is focus on the vital for brand management, corporate planning, and strategic implementation BMW. Second, purchasing and supplier network that headed by Dr.Herbert.Diess. The purpose are to reduce the material cost and expenses factor. (Nina Mendioli, no date) 1.2 LATEST FINANCIAL SITUATION 2010 BMW Malaysia economy continue to growth and sales up to August growing by 7.1% from 2,635 units to 2,893 units and are expected that reaching a total sales figure of 4,000 vehicles by the end of the year. So the financial overview BMW Malaysia consider in a well and positive situation. (Wemotor.com, 2010) *All in euro million *Sales: unit 2007 Net profit: 1,184 sales (automobiles): 1,551,490 cost of material: 36,638 (BMW, 2008) 2008 Net profit: 384 sales (automobiles): 1,446,055 cost of material: 34,044 (BMW, 2009) 2009 Net profit: 202 sales (automobiles): 1,231,893 cost of material: 28,300 (BMW, 2010) Overall the company performance, let see from net profit for automobile BMW from 2007 until last year 2009 are decreasing, especially around year 2008 in UK and US BMW company are hits by credit crunch (Chris Reiter, 2010); this are the reason of decreasing of net profit. But the sales for automobile are actually decreasing but not tat much are around 5 to 10% from 2007-2009. Next, for the cost of material for year 2008 to 2009 are decrease around 15 to 20%. 1.3 BMW MISSION STATEMENT BMW worldwide mission statement is: The mission statement up to the year 2020 is clearly defined: the BMW Group is the worlds leading provider of premium products and premium services for individual mobility. (BMW education program, 2001-2010) 1.4 BMW CORE VALUE AND MARKET SHARE BMW is a world tops luxury car maker so they have their own financial core value which is ULTIMATE CARE to build up and maintain the customer relationship bye offering all-sided financial and insurance service. Uniqueness through diversity Leadership Teamwork Involvement in community Mutual respect Associate growth development Taking risks Excellence through quality innovation Courteous FAir Responsive Efficient (BMW financial service,2007) 2010 of April managing director of BMW Malaysia announced: they are confident with 2010 years sales and market share and will be better than 2009 because BMW already perform very well on 2009 although economy is downturn and BMW730Li and BMW Individual 760Li is launching so this make them more confident. (Nurul, 2008) 2.0 MARKET SITUATION 2.1 SECTOR TREND In Malaysia, BMWs main competitors are Mercedes, Audi and Lexus. In 2008 have been reported that sales are rise 32% compare with 2007. First seven months of 2009, BMW Malaysia sold 2,048 units compared with 2008 is 2,133 during the same period. So on for the first quarter 2010, Malaysia sale 967 and increase 14.0%. Malaysia BMW is doing very well for the moment. (Business time, no date), (EUGENE MAHALINGAM, 1995-2010), (Horatiu, 2010) 2.2 PESTEL The external audit are contain with PESTEL which are political change, environmental effects, socio-cultural change, technology change, Economic, and also legally in Malaysia. (FRANCES and STEPHEN, 2003.) The political change effects for BMW are actually not much. Overall of the political are actually have no impacts for BMW in Malaysia. Unless if we assume that the Malaysia politic suddenly become worst and confusion like: Thailand as an example, then it will directly effect BMW as no people will buy this luxury car at the suffering time while politic in the country is not stable. Because if the politic is not stable and always demonstrate everywhere in Malaysia, Malaysian will feel very dangerous and like taking a risk driving so expensive car while the car may just sacrifice on every time. Environmental automobile companies have to show that they responsibly use the available resources and care about the environment, so that wont pollute or damage the environment. In Malaysia, people are starting to have awareness of environmental issues and many company start to do go green for their company. BMW reduced plant emissions and vehicle consumptions, which required improvements in engine technology and aerodynamics. The BMW Group has a program call EfficientDynamics are to reducing the consumption. (Anonymous, 2000-2010) The socio-cultural are all about demographic, culture and attitude. In Malaysia, nowadays the age that the new generation starting working are mostly after college or University that mean age around 22 to 23 year old. So most of the people only start working and have specific amount of saving after working. So, it will be quite a time for younger people to buy BMWs car. The occupation is very important that because of the highly cost to purchase BMWs car, so people must have a successful job and image to afford before buy the car. The genders who afford to buy BMWs car are mostly male because quite many % of female in Malaysia are housewife so impossible to consume BMWs car without income. Location where have more people buy BMWs car are citizen because the income are optimize compare with villager. Technology for BMW in Malaysia its shows that the fields of security and alternative energies, e.g. hydrogen, electricity are the part that they focus on now. It also shows that in the automobile company we need to put a lot of efforts and invest into the RD. Technology is becoming the reputation of the vehicles and automobile manufacturers employ the use of technology by adding gadgets into their motors as an example are the BMW 7 series iDrive. To increase the engineering and the quality of the models, BMW use an advance technology on it. (Anonymous, 2000-2010) Economy is first about the reducing of the car demand because of the increasing of the petrol price. Next, if the economy in Malaysia goes down this will also affect BMW indirectly because will happen unemployment. The economy goes down and many peoples loss their job and have no income so that is impossible for Malaysian to purchase BMW luxury car during economy make everyone suffering. But for this moment Malaysia are not facing this problem yet. Apart of that, the inflation is also giving effects for BMW. Legally the legal factor is all about environmental protection law, employment law, and taxation policy. It is pollution control and remediation and to protect the environment and ensure that the BMWs car is not giving any negatives impacts to the environment in common sense. The employment law also very important in which it is all about relationship between employee and employer, and is to protect the right of the employee. Example: woman law, working hours law, labour medical law and etc. Any changes of the employment law that are not fair may affect the workers and directly affect BMW organization operation. 3.0 COMPETITOR SITUATION ( BMW AND COMPETITOR SWOT ANALYSIS) 3.1 BMW SWOT ANALYSIS Strength: The product development on the core platforms keeps its various brands distinct. BMW is one of the most successful multi-national brand premium car manufacturers. It is independently owned by BMW. BMW is the only car manufacturer possessing three non-overlapping premium car brands in the portfolio. BMW always want to be the best and keep focus on RD by number of the new models the group has released over few years. Weakness: Fail to enlarge the range because of the pricing are expensive and majority of the consumer are fail to afford it. BMW Company is associated with luxury price product. Highly cost in Germany headquarter manufacturer that affect the company profitability, and BMW still have not that much manufacturer in lower cost country such as Thailand, Vietnam and etc as what we can see now many of the competitor most of their manufacture are moving to the lower cost country. To maintain the BMW cars maintenance cost is heavy. Opportunities: Based on secondary data, China is ranks as third largest market for BMW 7 series luxury limousines. Dealers expand to many countries. Huge demand for smaller car in market Globalization expand and entering into the new market. Many potential in the Asian for the BMW market. Threats: The pricing of the oil is going up higher and higher once upon the time. The price of the raw material of the car is increasing and then offset the company earning. Dropping of the dollar against the euro being threaten to undercut BMW top line and so that decrease the profitability. The government policies of exchanging rate. Quite strong competitor like: Mercedes, Audi, Lexus. 3.2Competitor SWOT analysis (Mercedes-Benz) most direct competitor Strength SUV bumper Famous brand name like BMW More than 80% of the model still on the road Mercedes car resale are still valuable Successful F1 team Mercedes have roadside assistance connection Fuel cell concept to increase range and power for earlier version Weakness Building time Pricing too premium JIT (just in time) Waiting time Opportunities Joint venture Development of the new model Professional sport sponsor Environmentally car concept Maybach design concept Threats Entrance to new market Little to no experience BMW competitor, luxury small car with cheaper price 4.0 OBJECTIVE 4.1BMW SMART objective Malaysia Specific, measurable, achieving, realistic and time-based for the objective of BMW are seek to where would we want to go. It is very specific to example: profitability objective and promotion objective. BMW clear that what specific that they want to achieve, quantify the objective, it must be achievable and also realistic for the resources like money and people to achieve the objective and when do BMW want to achieve. FINANCIAL OBJECTIVE Sales volume objective 2010: Increase to around 10% to over 1.4 million units. Full year EBIT margin: Over 5% expected for automobile. Financial service: Earning more than last year (2009). Return on equity over 18% in 2010. Sales volume objective 2012 ¼Ã… ¡five-year plan of achieving annual sales of 1.8 million vehicles. CUSTOMER AWARNESS For individual customer service: Provide premium services for individual mobility. Customer relationship: Ultimate care and build up customers relationship by starting provide all-sided financial and insurance service. SOCIETAL OBJECTIVE Societal objective: Take care of the environment by doing more on RD, create car which are environmental friendly which are now the whole world concerning. Objective until 2020: BMW Group is the worlds leading provider of premium products. 2020 objective BMW: Reach annual sales of 2 million by 2020. 5.0 STRATEGY 5.1 CUSTOMER ANALYSIS BMW IN MALAYSIA There are three steps in the customer analysis which is fall into segmentation, target market, positioning. In the segmentation section BMW Company need to do for the psychographic segmentation, behavior segmentation, and profile characteristic to help the company to do the targeting more effective. The lifestyle and personality is group into the psychographic segmentation. Lifestyle and profile in Malaysia is depending on what are the persons occupation, and the family background. If they are professional and paid by the company very high salary or the family is rich and the parent can afford to buy the BMW car, and BMW rank as one of the top luxury carmaker. Research shows that the main market for the BMW is actually more than 65% of sales at Europe and North America, but Asian market is actually a big market. So this show that not most of the Malaysian can afford to buy the car but only some of the Malaysian that who can afford and the BMW lovers will be able to buy BMWs car. Beha vior segment are benefits sought and perceptions and beliefs. The person who able to purchase BMWs car may have successful image or very high income monthly, or they may want to have a modern, sport and luxury looks. Some of the Malaysian that who can afford to buy BMWs car are because of BMW brand superiority, performance, reliability and quality. (SlideShare, 2010). Furthermore, in Malaysia driver who can afford to drive BMW also depend on their place, in the city we can see more Malaysian driving BMW rather than rural location. It will still have but lesser if compare with city. Targeting is come after segmenting and it is very vital in the segmenting, targeting and positioning. BMW have a high competitive, the main manufacture that BMW compete with are as discussed before to name a few are Mercedes, Jaguar, Audi, Lexus, Porsche and etc. The products that other competitors manufacture produce have similar price, product, quality and image. Most of these competitors are special and valuable brands, and they use differentiated strategies to produce large ranges of cars and have same product life cycle with BMW. Each of these companies sells car with different brands image, Jaguar is seen as a luxury, reliable and quality producer that BMW also do the same thing but on the other hand Alfa Romeo is famous with their stylish and performance breed but unreliable car from the research. (SlideShare, 2010). Inside Malaysia we can see most of the gender who drive BMW still male more compare to female and the design are more suitable to boy compare to female although we can still see female driving BMW as long as they able to purchase it. In the positioning stage, we can position that in Malaysia most of the male can purchase BMW than female depend on their successfully of their occupation or image and also family background are one of the big reason. In the city of Malaysia have more people drive BMW than village and the competitive is actually not a very big affect for BMW because BMW brand have already build up for quite a long time and most of us can identify BMW logo on the road and BMW have it good reputation and high and trusted quality in Malaysia as well. So BMW operate has seen as a good and loyal consumer at the market they operate. 5.2 MARKETING MIX IN MALAYSIA The marketing mixes are 4ps (product, price, place and promotion). The most important thing in marketing mix is product. In an organization, to ensure their successful, they must first have product that can satisfy consumer desire and satisfaction like: BMW is car. As a marketing people, we need to develop a product into the brand and create single position in mind of customer. BMW present models are: BMW 3 series: sedan, coupe, convertible, touring and compact. BMW 5 series: sedan and touring BMW 6 series: coupe and convertible BMW 7 series: sedan BMW Z4 : Roadster BMW X3 : SUV BMW X5 : SUV BMW M : convertible and coupe (BMW Assignment, 2010) When each BMW product have been developed and introduce to market, we need to know a product life cycle. Any of the products are actually have a life cycle including car. So, we need to develop a car clearly know that where and when the product will be growth, mature and decline. PRODUCT LIFE CYCLE CURVE (NetMBA, 2002-2010) BMW know that the importance to making sure not all the product will at maturity level, so this might be result in the products beginning to decline which at the same time. Normally the product has a period of time to launch and take several years. When this series car going to mature level and the company will start to get something new to delivering the consumer new satisfaction. As an example: BMW company launches X5 at year 2000 and they launch new series of X5 at 2006. Next, BMW 3series, it 7 years life cycle and 7series for 7 years only for the first models life cycle was longer to 9 years. It is clear that BMW is spread over a period of time a life cycle of his 3 products. Many of the BMW cars need to manufactured, designed, and launched to ensure the car is attractive within the quality. Next, is the pricing for BMWs car in Malaysia. The pricing are from approximately RM203,800.00 to RM1,388,800.00. There are many factors that can affect the car price of car because of the engine size, motor sport version and etc. Example: the pricing strategies that have been used by BMW for the 3 series version. BMW 320d M SPORT price from 255,800.00, BMW 320i from 236,800.00, BMW 320i COUPE from 289,800.00, BMW 320i M SPORT from 248,800.00, BMW 323i from 275,800.00, BMW 325i CONVERTIBLE from 439,800.00, BMW 325i M SPORT from 309,800.00, BMW 335i COUPE M SPORT from 498,800.00. According to the research, most of the competitor like: Audi, Alfa Romeo their 3 series are also around the same price. The reasons are car industry is too big and not so important for the production cost and it is not necessary to earn a large profit. (CAR PRICE GUIDE 1995-2010), (SlideShare, 2010) The placement for BMW is also very vital. There are more than 10 dealers that we can find in Malaysia. Auto Bavaria ( Glenmarie, Johor Bahru, Kote Kinabalu, Kuantan, Kuching, Penang, Segambut, Sungai besi) , Ingress Auto, Lees Motor Auto Care, Sapura Auto, Seong Hoe Premium Motors and Tian Siang Premium Auto. The dealer which is nearer to the consumer place will be chosen and give the best services. BMW operates in more than 100 countries and with approximately 4000 plus dealers which are authorized to sell BMW new used car, parts and after sell service product are provided for all the BMW customers. (SlideShare, 2010), (BMW Malaysia, 2004). The process of BMW distribution: Manufacturer Dealers Consumers To do the promotion for BMW, on 28 October 2010 BMW have already introduce New Auto Bavaria which is the largest premium automotive dealership in the Southern Corridor of Peninsula Malaysia. By adding more dealers in Malaysia will also helping in promote BMW brand indirectly. (Sashi Ambi, BMW Malaysia, 2004) Malaysia BMW also does product planning, advertising and promotional activities. Planning campaign done to increase the sales volume. Event launches for the new models car. Below shows the advertising/campaign slogans that used by BMW: Slogans used: Positioned itself as the brand with the unique benefit of a luxury car that provides an exhilarating driving experience with advertising. The Ultimate Driving Machine. (Ezzy Get A Car, 2008-2009) Time frame: Established itself over time from its introduction in US market in 1974. Ran for 15years, overall brand-focus on prestige. (Ezzy Get A Car, 2008-2009) Next, promotion have been done also example: limited edition on 24 January 2010 are offered for the coming Chinese new years it involved (3 series and 5 series). In 2009 January 10and 11th, the open house is also invite all the peoples to join and offering attractive financing packages, cultural delights and Ang Pows worth up to RM888 (terms conditions apply) and BMW also offering interest rates from as low as 1.38% as a promote activity. Unbeatable interest rate of 1.38% from BMW Credit also offered by BMW if purchase limited BMW 5 series editions, BMW 523i Executive Edition and etc. (Ezzy Get A Car, 2008-2009) 6.0 FORECAST AND IMPLICATION IMPLICATIONS According to the BMW annual report shown that, from 2003- 2006 the net profit after minus the lost for last year is increasing. From 2005 to 2006 the net profit is increase around 28% and 2003 to 2004 are increase around16%. (BMW Group, no date). Only come to year 2007 to 2009 the company net profit is decreasing because of credit crunch issues. (Chris Reiter, 2010) But come to 2010 year assume that company margin can be increase around 10 %; and believe that after the economy straighten up 2010, their annual report for coming year 2011 and 2012 will be slightly increase from 5% to around 10% for their net profit and sales for automobile. I assume that on 2010 BMW Company sales of automobile (unit) will achieve to 1.4 million and until 2012 they hope to achieve to 1.8 million. So I assume that on 2009 to 2010 the sales (unit) automobile will increase 15% to achieve this 1.4million number and on 2011 to 2012 it will be increase around 16% to make it 1.8million for the sales (unit) of automobile. In short, will became the leader in the premium car manufacturer industry soon and create car which are more environmental friendly within 5 years. Conclusion In short, BMW is multinational companies that are considering very successful in the market. Many country have their dealer that already listed on the essay and their car are consider famous and premium concept are already key in to the whole world consumer concept. BMW car are now represent the status of a person, so they should have a very good marketing plans, strategies and new concept to compete with their strong competitor and continue to improving and make them better. In addition, with all the different PESTEL and 4ps as well that need to analysis deeply accordingly to the differences of country and so meet the local culture and local people need. Apart from that, it is very important for a company to do a proper company strategy. A company need to do a good segmenting of which segment of their products should fall into and then targeting who is their target market. Positioning come after targeting, a very good company needs to have a very good position in the target market. Following by the forecast their objective, must they clearly define what objective they need to achieve on which year (what and when). Next, work together with all the staff in the company and so the dealer to achieve it if possible. Lastly, by doing this all ways to make sure that BMW can stand last longer in the market and continue to produce quality car for the consumers in the market all around the world.

The impact of ozone depletion

The impact of ozone depletion The ozone is a thin layer of triatomic oxygen molecules located within the atmosphere which is capable of absorbing lethal ultraviolet (UV) radiation from the sun. Ozone occurs naturally within the stratosphere, and it accounts for about 90% of the total ozone molecules in the atmosphere, compared to the tropospheric ozone which forms a major air pollutant and accounts for only10%. Ozone layer in the atmosphere extends vertically up to about 50Km, and there are approximately 12,000 ozone molecules per 1 billion molecules of air, while less quantity exist in the troposphere of about 20-100 molecules per billion molecules of air. Stratospheric ozone is formed through a continuous complex process of photochemical reaction involving the splitting of oxygen molecules into two oxygen atoms by solar energy and each atom further combines with oxygen molecules to produce ozone. Because the process is sunlight dependent, more ozone is produced at lower latitudes due the concentration of high solar radiation around the equator; as such ozone is continually produced and destroyed in these complex chemical reactions. The global distribution of ozone depends on conditions such as the availability of bromine and chlorine in the atmosphere, high solar intensity and latitudinal location that favour the production of the molecules. Without this layer, UV-B radiation when reaching the earth is capable of damaging plant and animal tissues, increasing the risk of health problems such as skin cancer in humans as well as destroying both terrestrial and aquatic ecosystems. Depletion of the ozone has been observed over the years due to the release of chemical substances into the atmosphere by humans. In 2005, scientists have observed the increase in ozone depleting substances (ODS) which results to the thinning of this protective layer over Arctic and Antarctic poles by about 30 50%, and a global average reduction of about 3 6% compared to the pre 1980 levels. The process of depletion begins with the release of the ozone depleting substances (ODS) such as chlorine and bromine and chlorofluorocarbons (CFCs) mostly from human sources. These gases further accumulate into the atmosphere for some time depending of their resident times and then transported to the stratosphere through vertical mixing. These non-reactive gases are further converted into reactive compounds by UV radiation, then chemical reactions takes place to destroy the ozone layer. Finally, these gases are transported back to the troposphere where they are removed through precipitation. Climate change and ozone layer depletion are interlinked because ozone itself is a greenhouse gas and together with other ozone depleting substances such as bromine (Br) and chlorine (Cl) contribute to global warming. Therefore any changes in the atmospheric concentration and distribution of ozone will have significant impact on the global climate system. Release of these (ODS) substances including carbon dioxide and chlorofluorocarbons has a cooling effect on the stratosphere. This cooling effect favours the chemical reactions in chlorine and bromine thereby contributing to the formation of Polar Stratospheric Clouds (PSC), a condition that results in the depletion of ozone. Studies have proved that the decrease in stratospheric ozone observed over Antarctica led to changes in the interactions between the stratosphere and the earth. These changes alter the atmospheric circulation particularly the North Atlantic oscillation (NAO), which in turn has an effect on variation of climate around the Atlantic. Depletion of the ozone has another significant effect on the global biogeochemical cycles which has profound effect on the climate system. Increase in the amount UV-B modifies the carbon cycle by affecting the uptake of CO2 by plants during photosynthesis, as well as carbon storage in plants tissues as biomass. Because the terrestrial ecosystem serves as a net sink for carbon, changes in the amount of UV radiation is capable of disturbing the photosynthetic and respiration processes which link the atmospheric carbon and terrestrial carbon uptake and release. Within the terrestrial ecosystems, certain plant species become more susceptible to increased UV radiation, hence reducing their ability to capture and store atmospheric carbon dioxide. Furthermore, a change in the UV radiation increases the rate of productivity of soil micro organisms such as fungi thereby increasing the rate of carbon release from biomass decomposition. This accelerated turn over time of carbon through this process of photo degradation or photo transformation decreases the storage capacity of the soil as a major carbon sink, as such contributing to global warming. Scientific projections from models suggest a major shift in global ecosystems from cooler and wetter to warmer and drier conditions in response to climate change-UV interaction. Another important linkage between ozone depletion and climate change is the alteration of the marine biological pump of atmospheric carbon dioxide into the ocean bottom under the influence of UV radiation. Coloured dissolved organic matter (CDOM) present in aquatic primary producers which is useful in absorbing UV in the ocean undergoes photo bleaching under higher dose. Thereby resulting in the loss of the pigment and consequently allow more UV penetration into the ocean and reduce the ability of aquatic plants to fix carbon during photosynthesis. Also, thermal stratification of ocean waters occur as a result of increased CO2 from human- induced emissions decreases mid-water oxygen around the depth of 200-800m, which affect carbon uptake by the oceans. This stratification affect vertical mixing of substances such as bromocarbons found in tropical waters. Under the influence of UV, certain ozone depleting reactive radicals such as bromine oxide (BrO) are produced. Conversely, climate change also has a significant influence on ozone layer depletion. This influence may either accelerate or decelerate the ozone process of recovery. Climate change induces the formation of Polar stratospheric clouds around the high latitudes which when exported to mid-latitudes generate further depletion of the ozone around such areas. Studies have shown that radiative forcing from global warming may help the ozone to recover because it tends to reduce the formation of such clouds that interact with gases in the atmosphere to destroy the ozone. Evidence was observed in the reduction in the loss of ozone over Antarctica between 2001 and 2004 during the spring period. Since ozone depletion is the principal cause of reduction in temperature of the stratospheric ozone by about (-0.17Â °C/ decade), increase in the emission of Green House Gases (GHG) into the atmosphere will have a warming effect thereby reversing this loss. Reactions involving compounds of halogen are directly affected by UV-B and climate change. Halomethane emissions attributed to climate change react with UV-B and consequently regulate ozone availability in the atmosphere. Climate change induced increase in temperature stimulates the release of methyl bromide and methyl iodide from certain species of plants under the influence of UV radiation. Also, climate change result in the alteration of the global hydrological cycle by increasing the rate of precipitation and eutrophication of organic carbon into rivers and streams from land. Mineralisation of this organic material takes place under the influence of UV to further release carbon into the atmosphere and contribute to global warming. In addition, global warming caused by human-induced increase in Nitrogen oxide (NO), Carbon monoxide (CO), and Methane (CH4) from bush fires increases the rate of production of ozone in the troposphere. As such global warming may increase the amount of aerosols present in the atmosphere which subsequently affects the rate of ozone photolysis by about 6-11%. Other natural factors contributing to climate change such as volcanic eruption and variation in sun-spot activity affect ozone layer depletion. Because ozone depletion in the stratosphere is formed under the influence of solar energy, any increase in the amount of radiation coming from the sun will increase the amount of ozone in the atmosphere. Variation in the 11-year sun spot activity indicate an observed increase and decrease in ozone concentration with corresponding maximum and minimum solar cycles respectively. Furthermore, The Brewer-Dobson circulation is responsible for the transport of sulphur gases from volcanic eruptions into the stratosphere. The ascending branch of this circulation transport gas from the tropics upwards while the descending branch return the gases back to the troposphere in the high latitudes. Volcanic eruptions also release sulphate gases into the atmosphere. These gases significantly reduce the rate of propagation of incident radiation from the sun and decrease the production of ozone. Other natural factors such as the release of methyl bromide into the atmosphere from rice cultivation deplete the ozone and thus increase the penetration of UV radiation. There is a strong relationship between UV radiation, carbon and nitrogen cycling which has a significant climate change implications. Increase in UV can affect the nitrogen cycle through changes in the rate of organic matter decomposition of nitrogen containing compounds through nitrogen fixation. Nitrogen compounds such as ammonia and nitrate are continuously cycled within the biosphere in series of complex processes. Dissolved organic Nitrogen (DON) reacts with UV radiation to break it down into more soluble ammonium compound through the process of photoammonification. All these processes determine rates of carbon uptake and decomposition in the global carbon cycle. Report from the World Meteorological Organisation (WMO 2003) indicate feedback mechanisms from increasing water vapour into the atmosphere, which increases the availability of odd-hydrogen radical that leads to ozone depletion by disturbing nitrogen and chlorine cycles. Within the marine ecosystem, hydrolysis of bromine and iodine takes place by photolysis reaction in the ocean to produce ozone depleting substances. Marine phytoplanktons like algae found in tropical waters emit halogen compounds into the troposphere. Also, the interaction between UV-B radiation and the sulphur cycle contribute to climate change. Pollutants such as dimethyl sulphide (DMS) and carbonyl sulphide (COS) are emitted as aerosols that have cooling effect on the atmosphere. Climate change can also affect the propagation of planetary waves into the atmosphere (Rhind et al.,2005a;2005b; Scott and Polvani, 2004: Scott et al., 2004). Climate models suggest a significant impact of climate change on troposphere-stratosphere interaction. Studies by Rhind et al. (2001) estimated in about 30% in this interaction resulted from doubling of carbon dioxide amount in the atmosphere. Estimation by Scaife (2001) shows a decadal increase of about 3% as a consequence of climate change. All these interactions have profound effect on the transport of ozone depleting substances into the stratosphere as well as their removal from the stratosphere back to the earth surface. In order to minimize or eliminate the impacts of ozone layer depletion, the Montreal Protocol on Substances that Deplete the Ozone Layer was signed in 1987, and then came into force in 1989. Under this agreement, various nations that signed up the treaty pledged to reduce the production and consumption of harmful halogen gases .This reduction target begins with the slowing down the production and then their eventual phase out through the use of substitute gases. The use of ozone friendly Hydrochloroflourocarbons (HCFCs) was adopted to substitute the use of CFC-12 in the manufacture of refrigerants and foam making agents. The Montreal Protocol has successfully achieved a reduction in the concentration of chlorine in the global atmosphere in the late 20th century. Another important achievement is the reduction in the production of methyl chloroform and CFCs to a near zero level at the global scale. Towards the end of this century, substances such as methyl chloride and methyl bromide are expected to be eliminated from the atmosphere due to the projected stabilisation and subsequent reduction in their production. Complete recovery of the ozone to pre 1980 level is expected under strict compliance to the Montreal Protocol by the middle of this century, with slower recovery rate predicted by computer models around the Antarctic ozone hole. In conclusion, human induced climate change and ozone layer depletion are closely inter-related. With ozone depletion exacerbating the rate of global warming while climate change continues to deplete the ozone. Therefore necessary measures must be taken under the Montreal and Kyoto Protocol provisions to reduce the emission of ODS and other green house gases in order to save the planet from consequences of further warming effects on human health and the environment.

Copyrights And Patents :: essays research papers

Everyday businesses provide the world with products and services. People in general are just not self-sufficient. Who has time to make their own clothes, own meals,clean their own house, or even watch their own kids? Today’s every growing business world and advancements in technology make it extremely easy to obtain anything one could ever desire provided they have the money to buy it. Many people gained great success and wealth from their original product and business ideas. People have alsogained great wealth from borrowing, stealing or adapting from one â€Å"original† idea.   Ã‚  Ã‚  Ã‚  Ã‚  The majority of copying and fraud involves software and clothing items. (Edwards6) One aspect of this is known as bootlegging. this is where someone copies a program, CD, performance, etc., and sells it on the streets. According to Mike Edward’s of the International Federation of the Phonographic Industry claims that world wide CD piracy accounts for 6.5% of the industries annual sales.   Ã‚  Ã‚  Ã‚  Ã‚  A different approach to borrowing one’s idea doesn’t nessacarily copythe product. Instead it involves misleading the consumer. As in one case, the Miller Brewing Company developed a new beer with a label similar to Annheuser Busch’s, who is currently the number one brewer in America. The â€Å"new brew† was aimed at taking away sales from â€Å"the King of Beers.† (Melcher 37)   Ã‚  Ã‚  Ã‚  Ã‚  Logos are also often copied. A logo is defined as an advertising symbol or message that represents a product or a service. In one case, OJ Simpson has agreed to share marketing rights with the Florida Department of Citrus to use his initial in connection with orange juice. (Wells 1)   Ã‚  Ã‚  Ã‚  Ã‚  Materials can be illegally duplicated in many different ways. This includes everything sharing software, to copying CD’s, to illegal sweatshops. Commercial goodshave either patents which are supposed to protect them from illegal duplication.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Digital technology is becoming a big problem for graphic artists who are trying to protect their creations. Scanners have made it very easy to duplicate images instantly. The creator must apply for a copyright in order to be able to sue for fraud. Images that are not copyrighted are in the public domain. Also, copyrights expire 50 years after the creator’s death. (Baer 163)   Ã‚  Ã‚  Ã‚  Ã‚  China plays a major role in copyright piracy. Officials estimate that China exports about $827 million dollars a year of impostor products. An example of this is shampoo with a familiar American brand label, but containing different ingredients than the US versions. Copyrights And Patents :: essays research papers Everyday businesses provide the world with products and services. People in general are just not self-sufficient. Who has time to make their own clothes, own meals,clean their own house, or even watch their own kids? Today’s every growing business world and advancements in technology make it extremely easy to obtain anything one could ever desire provided they have the money to buy it. Many people gained great success and wealth from their original product and business ideas. People have alsogained great wealth from borrowing, stealing or adapting from one â€Å"original† idea.   Ã‚  Ã‚  Ã‚  Ã‚  The majority of copying and fraud involves software and clothing items. (Edwards6) One aspect of this is known as bootlegging. this is where someone copies a program, CD, performance, etc., and sells it on the streets. According to Mike Edward’s of the International Federation of the Phonographic Industry claims that world wide CD piracy accounts for 6.5% of the industries annual sales.   Ã‚  Ã‚  Ã‚  Ã‚  A different approach to borrowing one’s idea doesn’t nessacarily copythe product. Instead it involves misleading the consumer. As in one case, the Miller Brewing Company developed a new beer with a label similar to Annheuser Busch’s, who is currently the number one brewer in America. The â€Å"new brew† was aimed at taking away sales from â€Å"the King of Beers.† (Melcher 37)   Ã‚  Ã‚  Ã‚  Ã‚  Logos are also often copied. A logo is defined as an advertising symbol or message that represents a product or a service. In one case, OJ Simpson has agreed to share marketing rights with the Florida Department of Citrus to use his initial in connection with orange juice. (Wells 1)   Ã‚  Ã‚  Ã‚  Ã‚  Materials can be illegally duplicated in many different ways. This includes everything sharing software, to copying CD’s, to illegal sweatshops. Commercial goodshave either patents which are supposed to protect them from illegal duplication.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Digital technology is becoming a big problem for graphic artists who are trying to protect their creations. Scanners have made it very easy to duplicate images instantly. The creator must apply for a copyright in order to be able to sue for fraud. Images that are not copyrighted are in the public domain. Also, copyrights expire 50 years after the creator’s death. (Baer 163)   Ã‚  Ã‚  Ã‚  Ã‚  China plays a major role in copyright piracy. Officials estimate that China exports about $827 million dollars a year of impostor products. An example of this is shampoo with a familiar American brand label, but containing different ingredients than the US versions.

What Goes on at the IWC :: IWC Marine Life Whaling Essays

What Goes on at the IWC -------"There Leviathan, Hugest of living creatures, on the deep Stretched like a promontory sleeps or swims, And seems a moving land; and at his gills Draws in, and at his trunk spouts out a sea." Paradise Lost Overexploitation is not limited to land resources alone. Just as our precious terrestrial and coastal habitats are delicate and too easily destroyed, so are the species of the open sea. Whales, some of the biggest and most powerful mammals on earth, are not strong enough to protect themselves from our murderous actions. Since the first few centuries A.D., Japan and Norway have been whaling. The Dutch, British and Americans started a few hundred years ago. In the beginning, small boats and hand-thrown harpoons were used, but as technology advanced to fast motorboats, factory ships (on which whales are hunted for months at a time, killing and processing them at sea) and exploding harpoons, killing ability increased and more whales died. So many more, in fact, that several species have been threatened almost to the point of extinction. The California Gray whale was hunted almost to extinction in the last 1800s, then recovered, was hunted almost to extinction again by factory ships in the 1930s and 1940s, and recovered once more (Bryant). The species has been removed from the endangered species list, but they will be hunted again. The International Whaling Commission (IWC) began regulating whaling in 1946. Regulation consisted of hunting quotas given to member nations, but the quotas were too high and whale populations declined. Many species have been reduced to "commercial extinction" (Doyle) in which they are too rare to be worth hunting, and many local populations have been eliminated. The Northern right whale's numbers are down to 325 in the North Atlantic and only 250 in the North Pacific, and the species is showing no signs of recovery (Bryant). Once blue whales were hunted so that only "about 450 remain [in the Antarctic]. . .two-tenths of one percent of the initial population size" (www.seaweb.org), the fin whale was targeted, then the sei whale, then the minke and humpback. All were hunted down to a fraction of the original populations. In 1982, the IWC passed an indefinite moratorium on all whale hunting, putting an end to almost all commercial whaling, which, at its peak, meant the death of more than 50,000 whales a year. Some species have responded to this protection with increased numbers, and some have not.

Depiction of Native Americans in American Film Essay

In today’s society there are many people living in poverty. All across America there are different projects and reservations where the less fortunate reside. Statistics show that mostly minorities live in these different locations. Native Americans and African Americans are two of the more popular races living in these places. The group suffering the most in these situations is the youth. Although both Native American and African American children living on a reservation or in the projects experience a terrible community, have little to no faith, and a broken family structure, African American youth living in the projects have it worse than Native American children living on a reservation. First, one of the most common living situations for less fortunate African Americans is in the projects. A project is a public living environment that is government owned. Although these buildings are government owned they are far from nice looking. Most of the buildings have no windows, are run down, dirty, and old. The government’s main goal is to maintain affordable housing not to make them the best looking homes in town. The projects aren’t a good environment for a child to be raised. Throughout these neighborhoods different gangs can be found. These gangs are built to defend the different areas in the projects. The gangs bring major violence to the area and are one of the main causes of death. At a young age children join these gangs and are raised to be violent. Many of them decorate the buildings they are living in with graffiti expressing their gang colors, symbols, or motto. In contrast, while Native American youth also live in poor housing, the environment is safer than the projects. A reservation is an area set aside for a specific type of land use or activity, or for use by a particular group of people, mostly Native Americans. Similar to the projects, houses on a reservation are old, beat down, and dirty. The houses on a reservation are government owned as well. Although these two locations are very similar they also differ. The reservation is a safer place then the projects. On the reservation there is a couple cases of mild violence but they aren’t as severe as the violence in the projects. Therefore, the reservations environment is a better environment than the projects. Secondly, many of the young people have no faith growing up in the projects. A lot of them believe their only way out of the projects is to become a basketball or football player or to become a top selling rap artist. At as young as sixteen years of age most African American males end up in jail, deceased, or selling drugs. A lot of them are also lead to believe that if they don’t do what every other man on the streets is doing, then they won’t make it anywhere in life. On the reservation the kids believe their only way out is to become NBA players or â€Å"powwowers†. Powwower’s are traditional Native American cheerleaders or dancers. Much like the African Americans growing up in the projects, the life expectancy rate for those living on a reservation is in the mid forties. Considering that both of these locations are in the United States mid forties is very young of age. Many of these people don’t live very long because they don’t have enough money to take care of themselves as well as their families. They also aren’t able to live a healthy lifestyle which shortens their days. Death is common in the two locations which leaves these two young groups wondering what’s beyond the age forty. Lastly, family structure is very important in a household. In the projects many of the homes lack a very strong family structure. Children growing up in the projects nine times out of ten don’t have both parents in the home. Most of them are drug dealers, alcoholics, prostitutes, or doing any and everything to try and provide for the child. Although these parents are trying to provide for their children a lot of the time they are also on welfare. Moreover, these children’s parents aren’t ever around, they sometimes go days without having anything to eat. Many of the young men follow after the footsteps of their father, older brother, or uncles which is why this cycle has continued for so long. Native Americans typically stick together as a unit. According to Sherman Alexie, an award winning author who grew up on a reservation, â€Å"Native American children are taught to be suspicious of Caucasian people. † Native Americans teach this to their children because there are many people in America that are against minorities and believe that just because they are the majority they’re better. A lot of the parents on a reservation go from job to job not being able to keep one job for a long period of time. Many of these parents are also alcoholics. On the other hand, some of these families on these reservations are very family oriented unlike the African American families in the projects. These Native American families have up to seventeen family members living in one house. They keep their families very close and are very supportive of one another rather then being against each other like African Americans. The parents watch over their children to make sure they don’t go down the wrong path in life. Although these families are experiencing hard times they cheer each other up and manage to smile every once in a while. Therefore, the Native Americans family structure is stronger then African Americans. In conclusion, Native American youth living on a reservation have it better then African American youth living in the projects. Both of these minorities are going through some hardships. From alcoholic parents to not having anything to eat they both are suffering as young children. Native American families provide a safer living environment, work harder, and look after one another, where as African Americans are against one another, on the streets all day, and are strongly associated with violence. As the years go on these families are hoping that the government will separate people in the projects and those living on reservations and provide them both with a better living situation. If these environments are separated the United States will be one step closer to eliminating violence in America.

The Importance of Voting

Voting is crucial in the progression of our society, good or bad, and our future. The simple act of voting can change the entire United States of America. It can aid in the positive or negative political growth, creating allies with other countries, or simple things such as our rights as the American citizens. In order to vote, some political background should be present. This eliminates the issue of voting for a certain political party based solely from others beliefs. This knowledge can be obtained from basic research such as articles, novels, and trusted internet websites. Many people decide to vote before they truly know who they are voting for. Some may not even be educated on politics at all. For me what makes it so important is the amendments, we the people have a right to vote. Like the second amendment the right to bear arms there are some out there that want to take that away but to me, I think they're crazy for insisting that diminishing the use of firearms get rid of some crime issues. Criminals will find a way to get gun, whether it is legal or not, this will only stop the law abiding citizens from the right to carry. I believe that school can setup a system to keep guns out of schools. For me a firearm is is for hunt and protection, what they have been used for many generations. Our veterans had fought for our right to vote for what we believe in. People complain on how things are going in this country but most don't even vote so the have no right to complain because they're not trying to vote for what they believe that will make things better for we the people. As far as political growth is considered, many people believe straight Republican or straight Democrat. When someone is elected of a different political party, this creates a divide in our country. During election, when you look at the polls it is easy to notice that certain areas are predominantly one party. If it comes down to it, just a few votes could change the outcome entirely. For example, if your family is straight republican party, yet the democratic party is up in the election, encouraging your family and friends who share a common beliefs as you, can make quite a huge change. On the flip side of the spectrum, if you vote based solely off of what others believe, this could open the door for even a larger amount of dispute between groups. Personally, I was anti- Hillary Clinton from the start due to the fact that she considers herself a Modern Democrat as well as analyzing the way her husband ran our country while in office. Donald Trump not only is a Republican, he also has done many things to impact our economy in a positive way. This is an example of deriving information from trusted sources and voting for a party that I truly agree with. Another reason that it is important to vote is because we need to be able to create relationships with other countries. Our economy runs based off of the trade of goods and services to and from other countries. Having resources available that come from China, Taiwan, and many other countries helps our economy grow stronger. However, due to past electorates, we are very far indebted to China, this is one thing that Trump is working on eliminating. Being in debt to other countries creates conflict which directly leads to war. Voting is necessary to run a country and as a citizen on the United States of America, I believe that it is my duty to ensure that I have voted for the person I believe will run our country properly and effectively. To me, the most important thing that I look for in a possible president is if they have a common political view as me, someone who knows how to create allies with neighboring countries, and most importantly, someone who will not try to eliminate the so called, unalienable rights, guaranteed to citizens.